A school website should make a parent’s next step easier. Start with accurate contact information, your location, the grades you teach and a clear explanation of your admissions process. Tell your school’s story Share your educational approach, facilities and the people who support your students. Use authentic photographs with appropriate permissions. Make admissions approachable Explain what documents are required, how families can arrange a visit and whom they should contact. Keep inquiry forms short and usable on mobile phones. Keep information current Review term dates, notices and fee information regularly. An accurate, simple website is more useful than an elaborate one with outdated details. Help local families find you Use your real school name, city and contact details consistently. Describe the communities you serve naturally, without repeating keywords.